Rugged Rental & Sales in Salt Lake City

4.7
★★★★★
(295 reviews)

We provide daily, weekly, monthly and commercial vehicle rentals in Salt Lake City, Utah. We specialize in the rental of Pickup Trucks, SUVs, and Vans, with an emphasis on 4WD & AWD options and vehicles for towing. Rugged has numerous Trucks and SUVs that are ideal for towing a boat or RV to one of the many picturesque spots found in Utah. We take pride in having a loyal clientele of business & vacation travelers arriving at the Salt Lake International airport and we offer a complimentary shuttle service for our customers to and from the Salt Lake airport and downtown or airport area hotels. We also provide local rentals for insurance replacement and individual requirements. Visit our website and contact us today to reserve your vehicle.

Working Hours

Monday 8 AM-6 PM
Tuesday 8 AM-6 PM
Wednesday 8 AM-6 PM
Thursday 8 AM-6 PM
Friday 8 AM-6 PM
Saturday 8 AM-5 PM
Sunday Closed

Location

Business Features

Service options
  • On-site services
Accessibility
  • Wheelchair-accessible car park
  • Wheelchair-accessible entrance

Contact Information

+1 801-977-9111 ruggedrental.com

Address

2740 California Ave #2

84104 Salt Lake City

Plus Code: P2RR+8H Salt Lake City, Utah, USA

Photo Gallery

Featured

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By owner

By owner

Inside

Inside

Exterior

Exterior

Street View & 360deg

Street View & 360deg

4.7
★★★★★
295 reviews

Rating Distribution

5 stars
265 (89.8%)
4 stars
11 (3.7%)
3 stars
5 (1.7%)
2 stars
2 (0.7%)
1 star
12 (4.1%)

Most Mentioned

airport 45 4wd 27 drive 14 shuttle 10 jeep wrangler 9 vacation 8 competitive 7 ski 6 rates 6 luggage 5
Featured Review
★★★★★
November 2, 2024
Original

Excellent car rental company. Very fair prices on cars. Clear directions on how to get to location. Shuttle van was clean and timely picking us up. Staff was so friendly and great to work with. Very clear about prices and charges. Rental car was spotless when we received it and just what we needed. If we are in the area again, will be renting from them again!

Featured Review
★★★★★
October 24, 2024
Original

After years of mainstream rentals I have finally decided to give Rugged Rentals a try. Picked up the car at their shop using the transfer shuttle from the airport. Returned after hours (hassle free) at their parking lot in SLC where another shuttle was waiting for me. Yes, a little more time consuming than the airport rentals but definitely worth it. Got a nice Wrangler, not the newest, but well maintained (and my trip was long so I didn't mind putting miles on it). The only downside? The car had a lift and 35' wheels, very, very cool, but that made the car also very thirsty! Didn't have any issues in 2K Miles. Well, thanks for the great Service RR, I'll definitely be back renting from you again.

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Featured Review
★★★★★
August 23, 2024
Original

We rented a Jeep Rubicon for our eight day, five state vacation. The Jeep was better than expected. Excellent condition, clean and only 11k mi. We were picked up at the airport via Rugged rental shuttle. They were there to pick us up within 15 minutes of me calling them. Required paperwork for the rental was a breeze. We were in and out in no time at all. Customer service was great at both pick up and drop off. They even threw in a decent hard sided cooler for us to use (free) for the duration of our trip. Rugged rental shuttled us back to an airport hotel after we returned the rental at the end of our trip. The employee that shuttled us to the hotel was a riot. He was knowledgeable about the area and gave us some great tips. I highly recommend Rugged rental in Salt Lake City, Utah.

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Featured Review
★★★★★
July 8, 2024
Original

We rented a 15 passenger van from Rugged Rental for a week and it was a great experience! We took a family vacation to Yellowstone and the van was the perfect way for all of us to ride together. Pickup and drop off was very easy- even though we arrived on a Sunday when the office was closed. They provided us a complimentary cooler too. The van was very new and extremely clean. I highly recommend Rugged Rental!

Featured Review
★★★★★
May 26, 2024
Original

Absolutely fantastic experience front to back. I rented via Ace Rent a Car (shared business it seems) and everything went super smoothly. Awesome and friendly staff, quick pick up and drop off, and a great ride. I will definitely rent from here again if I'm in the area.

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Featured Review
★★★★★
May 8, 2024
Original

What an amazing rental company! The reservation process was beyond easy. We got the best jeep we could hope for to travel the loveliest 4x4 roads Utah had to offer. It truly made our trip. The check in and out process was a breeze. If you need a high clearance vehicle to roam with out of SLC - this is the place to go.

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Featured Review
★★★★★
March 21, 2024
Original

Customer service was good. Pricing was good. Glad the car, a new Jeep Cherokee, provided was four wheel drive. I did not know it would have a roof rack and was surprised and happy to find it did. Shuttle from airport to rental and rental to shuttle were quick and easy.

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1 found this helpful
Featured Review
★★★★★
June 1, 2023
Original

Rugged Rental Saves The Day! When my truck was wrecked I needed to find a one ton 4 wheel drive with a gooseneck hitch quickly. Rugged Rental responded quickly and got me hooked up with a Chevy. But there was a couple minor issues with the Chevy so they delivered to me this brand new Dodge. It was a special privilege to put the first thousand miles on such a capable truck. I've used Rugged Rentals before and will definitely use them again.

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1 found this helpful
★★★★★
Local Guide November 25, 2024
Original
Great staff and the best vehicle rentals anywhere with great rates.
★★★★★
Local Guide November 11, 2024
Original
Excellent Local rental agency, very competitive pricing, easy pick up and dropoff. The staff is nice, cars are new, and shuttle service is offered if you need it. I Highly recommend them.
★★★★★
Local Guide November 2, 2024
Original
Friendly staff, especially the airport shuttle guys. Rental went with no issues. No high pressure upgrade sales attempts. The vehicle inspections, their team was on my side finding pre-damage that I didn t even see. Overall a very good experience. Thanks!
★★★★★
Local Guide November 2, 2024
Original
Quick and easy vehicle rentals.
★★★★★
October 2, 2024
Original
Rented some nice luxury SUV s from the Rugged Rentals team in SLC over the years and they re great! Katie has always been awesome to work with too.
★★★★★
Local Guide October 2, 2024
Original
Vehicle rented for 3 weeks from this professional. Airport pick-up/drop-off. Very good vehicle. Return without problem. Very professional and friendly.
★★★★★
October 2, 2024
Original
I recently rented from this company and can not say enough good about the entire experience. They were amazing and played a key part in making our trip a truly epic adventure! I dont use the word epic often as I travel quite a bit, but this was amazing. Thank you Rugged Rentals!
★★★★
Local Guide September 2, 2024
Original
Friendly service and great rentals.
★★★★★
Local Guide September 2, 2024
Original
These guys took care of me when none of the big box rental outfits had any cars to rent. They have a shuttle and a good selection of mountain-worthy vehicles.
★★★★★
August 2, 2024
Original
We wanted a larger vehicle for our vacation and I m so glad I found Rugged Rental in Salt Lake. You do have to catch a shuttle at airport to take you off property but it is well worth it!! Best experience I ve had with a rental company by far! If I m ever in the area again this would be the only company I would use.
Local Guide August 2, 2024
Original
I have been a loyal customer of Rugged Rental for the past 15 years, renting from them no less than 30 times, with each rental lasting a week or two. In the beginning, I appreciated the small business atmosphere. Despite the inconvenience of having to call for a shuttle and endure the extra hike to get picked up, it was worth it to deal with a business that cared. Unfortunately, those days are gone. The once-friendly service has deteriorated significantly. The front desk staff, particularly Cas and Bailey, now treat customers as if they are an annoyance. Bailey, in particular, makes me cringe every time I have to interact with her. This morning, Cas continued this pattern of indifference. My previous rental experience was with a Jeep Wagoneer that was in terrible condition. It had remnants of lettering from a previous ski resort, numerous scratches, and even a visor that fell onto the floor while I was driving. Despite these issues, I didnt complain and took it in stride. However, my current rental experience was the tipping point. I got a flat tire while in a remote area and called to inquire about roadside assistance. Bailey, once again bothered by my call, informed me that they do not offer roadside assistance and that any tire repair is the renters responsibility. This is inconsistent with industry standards where larger companies provide roadside assistance and cover the cost of a new tire. I ended up spending over $300 to replace the tire myself. Not a big deal but when Im stranded in 100+ degrees in the desert I couldve gone without the attitude. Then, I needed to return my vehicle a day later than I reserved. I got Justin on the phone. He kept saying uhhh....give me a second as he was clearly doing something else. Finally, he put me on hold without telling me and never came back. Since I was now coming back on a Sunday, I had to take the vehicle to a different location and get on a different shuttle etc.. Gotta call them for a receipt to be emailed. Enough is enough. If I am going to be treated poorly, I might as well go with the larger companies where I wont have to deal with the shuttle inconvenience or call to request a receipt. The decline in customer service and vehicle quality has led me to the decision to take my business elsewhere. Just another company who became successful and forgot why they did. Response to owner response: of course the actual complaint wasnt even acknowledged. Par for the course.
★★★★★
July 2, 2024
Original
5 minute check in and out... shuttle service available... Very affordable priceS GREAT SERVICE!!!!
★★★★★
July 2, 2024
Original
Great company. I got exactly the car I rented and it was in great condition. Pick up & drop off was easy and there was great communication.
★★★★★
July 2, 2024
Original
★★★★★
July 2, 2024
Original
Good customer service and beautiful trucks.
★★★★★
July 2, 2024
Original
Best rental experience ever. Great customer service. Very accommodating and good people. And the Jeep Wrangler Rubicon was an amazing vehicle. Great condition and very reliable.
★★★★★
July 2, 2024
Original
★★★★★
July 2, 2024
Original
Very good service and professional in their work
★★★★★
June 2, 2024
Original
Excellent service at a great price. Highly recommend.
★★★★★
Local Guide May 2, 2024
Original
Great experience and a wonderful company!!! They rent very capable Jeeps and allow driving them off-road to explore the tremendous natural spaces in Utah. The rates are reasonable, the staff was friendly and helpful, and the vehicle was exactly as promised. I would go out of my way to rent from them again.
★★★★★
May 2, 2024
Original
Highly recommend this place for car rentals. This past weekend 4/5/24 I rushed to there place to get a last minute rental. Without knowing I had book a rental with a different company which became the worst rental place in SLC, they didn t honor my online reservation. When getting to the place they were charging me more than what I signed up for. Being that it was Friday evening and I had to do an errand Saturday morning I rushed to Rugged the person who helped me was extremely nice and accommodate us with a truck. Being pregnant and stressed about the weather that Saturday for our drive to our destination and wanting to be safe for my son niece and I they made it so easy for me. This has been the second time I rent a car from them both have been great experience. If I ever need a rental this will be the place to go from now on. I won t try to find any other place. Thank you Rugged for giving us the best customer service and making it easy for us to feel safe driving in the crazy Utah weather.
★★★★★
May 2, 2024
Original
The front desk ladies were so easy to work with. I didn t have any wait time and I d go here over the airport any day. Fast, easy, efficient, excellent prices-can t go wrong!
★★★★★
May 2, 2024
Original
These guys were awesome! Great people to work with and are super understanding. Shout out to Bailey and Austin!
★★★★★
May 2, 2024
Original
Customer service was great, I had family visiting form out of state and couldnt find a rental place with any large suv until I contacted Rugged Rental & Sales. They where able to get me a large suv for an affordable price and last minute too and the process was fast and easy. I highly recommend this place for your rental needs.
★★★★★
Local Guide April 2, 2024
Original
★★★★★
April 2, 2024
Original
They are the best!

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